For it's third edition, InterCharm Milano, in addition to reuniting national and international brands, is also increasing its exhibition space and holdingspecial events.
The objective? To become a container of style, a trendsetting celebration, a platform to launch next season's looks. It is also proposing new formats to attract Italian and international buyers, distributors, and wholesalers.
Much of the focus will be on Hair. “In light of the leadership status that this even is gaining year after year, becoming a point of reference for the hair sector," declared Maurizio Morra, exhibition development of InterCharm Milano, "many companies have already confirmed their presence at this year's event, including:Alfaparf Milano, Cosmec – Bes Beauty & Science, Excel, Kaaral, Karisma, Kemon, Kleral System, Muster & Dikson, Paul Mitchell, and Vezzosi,”
Furthermore, the Milanese fair will host HairWorld 2012 on Sunday and Monday, organised by OMI, the Organisation Mondiale de la Coiffure, which will attract thousands of international hairstylists and contestants from more than 60 nations. There will be hairdressing, nail art, and make-up competitions. The challenge? To conquer the title of World Champion Team.
There will also be plenty of space for hairdressing brands during the Milano Hair Show: 90 minutes on stage. Alfaparf Milano, Bes Beauty & Science, Kemon, Paul Mitchell, Tagliati X il Successo Screen have already confirmed that their artistic teams will be featured in the Hairtheatre (seating capacity of 2,000) that will occupy an entire pavilion at fieramilanocity.